A cartoon of a man speaking Employee Value Proposition into a megaphone

Why EVP will be THE buzzword of 2021

We think Employee Value Proposition will be a big thing in 2021!

Jobs for accountants are experiencing a whirlwind of change. The accountancy profession was forced to make some massive changes in 2020. Brexit and the effects of the pandemic, plus people, culture, laws, regulation, the economy and technology in general. It means that 2021 will have to cope with the effects these changes have brought about. 

But those of us who have weathered the storm have been afforded a huge learning experience. And one of the many things we’ve discovered at Public Practice Recruitment Ltd over the last year, is that salary rises are not enough to attract and retain accountancy staff. And that a strong EVP is a key differentiator for employers facing hiring challenges during this volatile time. 

Find out more about Employee Value Propositions for accountancy firms here:

How to create a successful employee proposition

Should Accountants expect employment perks?

Attracting the best accountancy talent with a strong EVP

Candidates want home working and flexibility, they want to apply for jobs in different cities, counties and countries. They are honing their IT skills and embracing their soft skills. They hold the power in today’s recruitment market. And your EVP is something they will scrutinise before contemplating an interview offer. 

According to Gartner, a well-executed EVP can

  • Improve the commitment of new hires by up to 29%
  • Increase the likelihood of employees acting as sponsors from an average of 24% to 47%
  • Decrease annual employee turnover by 69%

“As accountancy recruitment experts, we know that a strong EVP is not just for larger accountancy corporations with a high volume of staff. Smaller boutique and specialist accountancy firms can also benefit from refining their EVP in 2021.

Through our own market research, as well as working with clients and employees directly – we have seen the dramatic difference a well-defined EVP can make to attracting the best accountancy professionals.

If you would like to speak to us about your Employee Value Propositions and build a strategy to tackle your hiring challenges, then please reach out.”

Garry Howling, Public Practice Recruitment Ltd

Whether you’re looking for a talented Partner Designate,  an Audit Partner in London or if you’d simply like to pick our brains about your recruitment strategy please get in touch. 


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