Social Media and Accountancy Jobs
Behaviour patterns are changing
Social media use shows no sign of declining. In January Digital Information World published survey results, showing that the average internet user now spends 2 hours and 22 minutes a day accessing social media and messaging platforms. Of course, for job candidates, the importance of careful social media management is old news. But – and it’s a big ‘but’ – it’s important to remain vigilant about ever-changing social media customs and etiquette. The various platforms are rarely static, with new behaviour patterns constantly evolving. Whether it’s today or at some point in the future, if you’re looking for jobs in accountancy, you need to be social media savvy.
In this blog, we’ll be looking at one particular, subtle, yet significant change in social media behaviour. But first, let’s review a few important job seeking social media ‘points to remember’.
1. Stay visible
Maybe you’re one of the few who uses social media infrequently. But today, for career reasons alone, a social media presence is vital. To compete in the jobs market, to be noticed, you need to be visible.
As an online CV, your LinkedIn personal profile is critical. It’s the perfect way to show your experience, qualifications and achievements. Make sure it’s up to date and doesn’t conflict in any way with the hard-copy CV you send out. Although Facebook and Instagram are more ‘social’ than ‘business’ (more on that later), don’t think that your future bosses won’t also delve deeply into those platforms.
2. Taking care of your online persona
The key is – be careful about your privacy settings (who can see what) and about what information you share. On LinkedIn, it’s advisable to keep your settings as public as possible, so that a prospective employer can find out about you without having to ‘connect’ first.
Don’t be complacent with your social media profiles. Check what comes up on google when you search for your name. It’s your responsibility to manage your online persona. If you don’t want potential employers to see your social media accounts, make sure you change their privacy settings. Choose carefully how you use each network and remember – quality is more important than quantity. A professional LinkedIn page which showcases your industry knowledge will be invaluable when it comes to creating the right impression. Remember – take care with anything you post publicly. Use spellcheck. Be consistent and be professional.
3. Job searching
Whereas social media can be helpful as a part of your job seeking armoury, the scatter-gun nature of its platforms can make it unreliable. For specialised fields, such as accountancy, your first stop should always be a specialised accountancy recruitment agency.
Currently, LinkedIn is the premier social media resource for job seekers, with a dedicated “jobs” section, with 94% of recruiters using it to ‘vet’ candidates. Twitter too can be another handy resource. With careful use of hashtags, you can use it to search for relevant jobs.
4. Be creative – research
Social media platforms aren’t only about potential employers checking up on you. If you’re an accountancy candidate on the look-out for work, use them to find out about prospective accountancy employers. Do your own research. Find out about their Practice ethos and culture – how they communicate with their clients.
5. Keep up
Use social media to keep abreast of developments in the accountancy sector. Check up on relevant breaking news – on Twitter, Facebook timelines, LinkedIn posts (groups, companies, individuals). You’ll be constantly building your industry knowledge, doing you no harm at all in your job interviews.
LinkedIn – is it morphing into Facebook?
Since its inception in 2003, LinkedIn has been seen as the sober, straight-laced older brother of its excitable, out-of-control siblings – Facebook, Twitter and latterly, Instagram and Snapchat. But – it seems that not-so-subtle changes are afoot. In recent times, odd, quirky, and even provocative content has been popping up on the once-conservative business social network. Anecdotes, jokes, ‘Hey it’s Friday!’ posts are increasingly appearing – as are provocatively political posts.
Does this matter? Well, that’s for you to judge. Keep in mind that, for the foreseeable future, potential employers will be using LinkedIn as their first port of call to check out your credentials. Maybe you should consider resisting recent trends and keeping your Facebook and LinkedIn activities distinct. Best to play safe.
Here to help
As specialist recruiters for the accountancy sector, we’re committed to finding the best company-candidate fit. We’re perfectly placed to prepare and support candidates at all levels of the accountancy sector. Call 0333 577 7787.
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