How the big brands retain staff

If you’re a business owner who is hungry for growth and success, then you’ll know that your workforce is one of your most important assets, offering you the biggest competitive edge next to your products. It’s essential to find talent, nurture it and retain it – but how?
Some of the biggest brands in business have proven techniques including an employer value proposition and excellent communication at the centre of their working day.

Employer Value Proposition

Have you heard of employer branding? It’s the reputation that your company builds or loses with regard to the way you are seen as an employer.

Recognising that your workforce plays a key role in your competitive edge as a business is essential in today’s tech-savvy world. The CIPD defines employer branding as “…a set of attributes and qualities, often intangible, that makes an organisation distinctive, promises a particular kind of employment experience, and appeals to those people who will thrive and perform best in its culture.”

Garry Howling, Managing Director, Public Practice Recruitment Ltd commented: “Today’s accountancy firms would benefit from taking into consideration that candidates will research a prospective employer, which will include the experience of both clients, current and previous employees. Candidates are looking to work for established, progressive and approachable employers.”

Big brands develop their Employer Value Proposition (EVP), which ensures that they are clear about what they will seek to offer their employees regarding both company values and benefits.

You are likely to cut your recruitment costs in half and attract more applicants with an EVP.

A working and living EVP

An EVP isn’t a stagnant document; it should be well researched and be updated as the business grows or values evolve. Moreover, the EVP includes a deeper understanding of the business’s culture and values, what motivates staff and what kind of people your business is looking for.

Communication with a personal touch goes a long way. From using the intranet, emails or simply ensuring there’s an open-door policy for challenges – communication and praise is essential.

In order for employees to praise your business and remain within it, everyone in the business must commit, live and breathe the EVP.

Public Practice Recruitment Ltd is an established and experienced business that specialises in finding the most suitable candidates within the accountancy field. For more information, you can visit our website, call us on 0333 5777 787 or email


Share on twitter
Share on facebook
Share on linkedin
Share on email

Latest Blogs

Blog Archive


Latest Jobs

Load more listings

Quick CV Upload

Sign Up For Job Alerts

Keep up to date with the latest vacancies by signing up for job alerts via email.