Black Pounds Project

Black Pounds Project – How Can You Help?

Have you heard of the Black Pounds Project?

Imagine if every person in your local area gave £2 to support black owned businesses? Imagine what could be done with that money to support the black community?

Well, CJ Lloyd Webley – a 26 year old writer from Birmingham, didn’t stop at imagining. He set up an online fundraiser, and recently hit the £5k mark to help small black business owners in the Midlands.

How it all began

CJ is a writer, director and rising star in world of theatre. He also describes himself as someone who helps businesses think more strategically, and supports SMEs to become compliant. 

CJ is passionate about his community. 

Originally only sharing his online fundraiser with friends and family back in June 2020, he soon widened the campaign to his local community and donations came flooding in. And to add to the impressive total he’s so far raised CJ is supported by some impressive names in industry such as NatWest, Trowers & Hamlins and Pinsent Masons Solicitors.

“I didn’t want this to be just another fundraiser, as to me building a real community spirit is the most important thing.

This project is about everyone sharing the load. Big changes come from small change.”

CJ Lloyd Webley

What next for The Black Pounds Project?

CJ is working hard to raise awareness of The Black Pounds Project and will work with Midlands based charities to distribute the money by way of a business proposal. His next goal is to reach £10k. Eventually he will build a directory of black owned business which everyone can benefit from, but most importantly – support them all long term with their business goals.

“We were so inspired by reading about CJ’s efforts that we wanted to share his message with our friends and colleagues too. What an inspiration? And such a simple idea.”

Garry Howling, Public Practice Recruitment Ltd

Now it’s your turn

You can donate £2 or more, and also donate monthly by clicking here.

Remember to share the message with friends and colleagues and ask them to get involved too.

By signing up, you’ll be supporting black owned British business in the Midlands.

Black Pound Day – 5th September 2020

Another initiative we’re keen to support is #blackpoundday. Set up in June 2020 to support the growth of the black economy, one day every month – we’re encouraged to spend money with black owned businesses in the UK.

But it doesn’t stop there. 

Take a photo of your purchase and post on social media with the hashtag #blackpoundday. 

Then upload your receipt to

And finally, recommend that business to your friends and colleagues. 

The facts:

  • Black businesses are amongst the least visible on the high street and online. 
  • Black businesses are amongst the least to get funded via banks and investors.
  • To every pound a white household makes, black households generally bring in 1/10th of that figure.

Black Pound Day raised £24,031.39 in August. Why not do your bit to help smash that figure in September?

Thank you for reading this article, but just reading it isn’t enough. We’d love you to make a donation to The Black Pounds Project or get involved with Black Pound Day on Saturday 5th September. 

From all of us at Public Practice Recruitment Ltd, thank you for supporting these inspiring campaigns. Be sure to shout about it and share it with us on social media too please.





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